Available for new projects
Available for new projects

For startups

For agencies

Brand and web design that just works.

Logos, identities and websites for early-stage companies who refuse to blend in. No Fiverr templates. No committee-approved corporate blue. Just solid work you're proud to show the world.

For startups

For agencies

Brand and web design that just works.

Logos, identities and websites for early-stage companies who refuse to blend in. No Fiverr templates. No committee-approved corporate blue. Just solid work you're proud to show the world.

Get in touch

hey@juho.co

13 years of work, distilled.

Some work that I'm not embarrassed by.

Some work that I'm not embarrassed by.

Some work that I'm not embarrassed by.

Full case studies are coming very soon. Oh, here's me humble bragging about some of my clients.

Full case studies are coming very soon. Oh, here's me humble bragging about some of my clients.

Full case studies are coming very soon. Oh, here's me humble bragging about some of my clients.

Are we.. a match?

The types of people who usually work with me are..

Startups

..who are tired of looking amateur. You've got a real business but your brand feels like you threw it together in Canva during a panic attack. I fix that. Logo, identity system, website, social media page, you know, the whole package. Clean, ownable, professional. The kind of thing you don't apologize for.

Agencies

.. who need someone reliable when shit hits the fan. You're overbooked. Your designer quit. The client wants revisions by Friday. I slot in, do the work, and disappear. No drama. No hand-holding. Just clean execution so you can bill the client and move on with your life.

The process, simplified.

How this (hopefully) goes down.

We talk, then you commit.

Email me what you need. We'll have a conversation, maybe two. I'll send you a clear proposal with scope, timeline, and cost. You pay the bill and I start the work.

I design, you guide.

I make the things you need and send updates along the way. You review, give feedback (all at once, please), and I refine it. Once or twice. We get it right together.

You launch with confidence.

I deliver the final files. We either part ways as friends, or (hopefully) continue on being best mates where I keep designing for you and you keep paying me. You launch something you're actually proud of.

I write, sometimes.

Latest insights. These are good so strap in.

Opinion

AI is just another tool (and that's fine)

Design

The design work that actually matters

Branding

Your startup shouldn't look like a startup

View more posts

The bio nobody asked for

Let me tell you a story..

I'm Juho-Taneli Henell. Yes, you nailed the pronounciation. Just call me Juho.

I live in a small Norwegian village you've never heard of, surrounded by fjords and mountains. I live together with my lovely partner and my dog.

Thirteen years ago a Californian business selling window coverings decided they wanted my dumb fourteen-year-old self to design their brand new logo.

At the time I didn't know what the hell I was doing.

But, I play pretended to be the best designer the world's ever seen, designed a damn good logo and a week later cashed the biggest check I had ever seen in my life.

I’ve been designing ever since.

To date, I’ve designed things for the worlds fourth largest airline, a small airline in Florida, Europe's biggest DOTA-2 tournament, a rock festival, a few local farms, software (lots of fucking software), a tour-guide in Lapland, a sauna, some cryptocurrencies and for a hospital decontamination robot.

What's next? That's up for you to decide.

Best,
‍Juho-Taneli Henell

The investment

Let's be upfront about money.

I'm sorry. I don't accept Klarna. I would if I could.

Good news though! You can still pay either by invoice, credit card, or if you're fancy - crypto.

Anyway. Here's what all this costs.

$2000 per week

Now what does that include?

Well, a good week's worth of work.

Most startup projects like brand identities and websites run around 2-4 weeks. We agree on scope and timeline upfront. You pay me. I design the things. No surprise invoices. No "just one more revision." No wondering if you're getting screwed.

Simple.

For agencies and long term partners the pricing varies based on how deep in the weeds you are, but the weekly rate holds. Some discounts may apply for longer term partnerships. Just ask. Nicely. Thanks.

Still, no surprise invoices. No scope creep. Just clean work at a fair rate.

Ready to start working?

I swear I didn't write these myself

Things people have said when they weren't being held at gunpoint

Over the years I've worked with some extraordinary people and brands. From large corporations you know, to lovely local entrepreneurs you don't. Here's what some of them say about working with me.

“Juho has an eye for design like few I’ve ever worked with and I’ve worked at Apple for 10 years. Brilliant work, super responsive and great to work with.”

Filip Iliescu, Dream Awake Solutions

"Juho is an awesome designer! We hired him as a freelancer to cover some key website projects and support our design team for 6+ months. In that time, Juho delivered high-quality responsive websites that helped us to attract new users and convert our existing user base."

Joey Owst, StudySmarter/Vaia

“Engaging Juho to create my new firm’s identity has been a truly innovative, thought provoking, and immensely rewarding process.”

Ingjerd Leirstein Bøkenes

"I heard you were fast but this exceeded all expectations"

Helge Nesse Slinde

Let me save you an email

Questions people actually ask, and don't.

How much does this cost?

$2,000 per week. Most projects run 2-4 weeks. If you're wondering if there's wiggle room: there probably isn't, but asking kindly won't hurt.

How much does this cost?

$2,000 per week. Most projects run 2-4 weeks. If you're wondering if there's wiggle room: there probably isn't, but asking kindly won't hurt.

Why do you charge 100% upfront?

Because I've been ghosted by too many founders who "just need to check with my co-founder" after I've already done the work and that sucks.

Why do you charge 100% upfront?

Because I've been ghosted by too many founders who "just need to check with my co-founder" after I've already done the work and that sucks.

Can I see options before we start?

No. I'm not auditioning. You either trust me based on my portfolio or you don't. If you want three designers competing for your project, go to 99designs.

Can I see options before we start?

No. I'm not auditioning. You either trust me based on my portfolio or you don't. If you want three designers competing for your project, go to 99designs.

How many revisions do I get?

One or two rounds, depending on the project. We're refining, not redesigning from scratch every time you show it to your friend who "has some thoughts."

How many revisions do I get?

One or two rounds, depending on the project. We're refining, not redesigning from scratch every time you show it to your friend who "has some thoughts."

Can we hop on a quick call?

Define "quick." If you need 15 minutes to explain what you do, sure. If you want to brainstorm for an hour every week, absolutely not.

Can we hop on a quick call?

Define "quick." If you need 15 minutes to explain what you do, sure. If you want to brainstorm for an hour every week, absolutely not.

Do you do payment plans?

No. See the answer about why I charge 100% upfront.

Do you do payment plans?

No. See the answer about why I charge 100% upfront.

Do you work with agencies?

Yes. I partner with agencies who need extra design support. Same rates, same process, less hand-holding required.

Do you work with agencies?

Yes. I partner with agencies who need extra design support. Same rates, same process, less hand-holding required.

What time zone are you in?

CET (Central European Time). I'm in Norway. I work across all time zones because I work async. You send feedback, I respond when I'm awake. It works. It's the magic of the internet.

What time zone are you in?

CET (Central European Time). I'm in Norway. I work across all time zones because I work async. You send feedback, I respond when I'm awake. It works. It's the magic of the internet.

Do you develop websites?

I can do that, yes. But I'll use a no-code tool like Framer. This site is built in Framer. I built this site. I like this site. It's good.

Do you develop websites?

I can do that, yes. But I'll use a no-code tool like Framer. This site is built in Framer. I built this site. I like this site. It's good.

What's the weather like in Norway?

Right now? Cold. Wet. Dark. But the coffee's good and nobody bothers me.

What's the weather like in Norway?

Right now? Cold. Wet. Dark. But the coffee's good and nobody bothers me.

Why is your website so aggressive?

It's not aggressive, it's honest. It's who I am. If this tone bothers you, we're not a good fit anyway. Better we figure that out now than after you've paid me.

Why is your website so aggressive?

It's not aggressive, it's honest. It's who I am. If this tone bothers you, we're not a good fit anyway. Better we figure that out now than after you've paid me.

This is where you get in touch

Let's make something that doesn't suck.

Use the form below or send an email to hey@juho.co. Feel free to ask any questions here if you have them as well. I'll get back to you quicker than you think.

If you've scrolled this far and haven't emailed me yet, what are you waiting for?

hey@juho.co

©2025 Juho AS