Juho out.

My name has been my business for 13 years.

Made sense at the start. Just me and the work.

But somewhere along the way, it stopped fitting.

When clients misspell your name in the same email they're wiring you money, something's very broken.

Four vowels nobody outside Finland could pronounce. And I'm not even based there. Every intro turned into a spelling lesson. Every email came back with three different versions.

Annoying? Sure. But that's not why I'm doing this.

The work evolved.

Less churning out designs. More sitting across from founders, working out the strategy, the positioning, the story that makes the rest of the design fall into place. The kind of work that opens doors. Closes deals. Shifts what people think your business can do.

And I've stopped doing it solo. I bring in devs when a build needs to be rock solid. Copywriters when the words need to hit harder. Specialists who do their piece better than I ever could alone.

Juho hit a ceiling. I outgrew my own name.

So here's what's happening.

New name. New domain. New brand. New everything.

One that doesn't need explaining.

So, what is it?

That'll have to stay hidden for a little longer.

But everything is soon ready to be launched. This domain will soon be sunset and everything will become.. well.. new.

It's a complete transition.

New name. Higher standards. No ceiling.

Let's go.