Look, here's the thing about brand design. You really shouldn't base it on whatever design trends are hot right now. I know it's tempting, but let me explain why that's usually not the best approach.

First off, trends come and go, right? Think about how quickly design styles change. Remember when everything had to be flat design a few years back? And before that, everything had those glossy, 3D-looking buttons? If you build your whole brand around whatever's trendy today, you're basically putting an expiration date on your visual identity.

The problem is that in just a couple years, your brand is going to look dated. It's like looking at a website from 2005 - you can immediately tell when it was designed because it's so tied to that specific moment. That's not what you want for your brand! You want something that still feels relevant and fresh five, ten years down the road.

What I've seen work much better is keeping your core brand identity more timeless and classic, focusing on what really represents your company values rather than what's trendy. Then, if you want to play with current design trends and be more experimental, do that in your marketing campaigns instead.

Think about it, marketing campaigns are temporary by nature. They're meant to run for a few months and then be replaced. That's the perfect place to be more adventurous and tap into current visual trends without committing your entire brand to them.

Take a company like Nike. Their swoosh logo and core brand elements have stayed remarkably consistent for decades, but their campaigns constantly evolve and experiment with different visual styles. That way, they get to stay culturally relevant while maintaining a recognisable foundation.

Does that make sense? It's really about being strategic about where you follow trends versus where you aim for something more enduring.