Gnist
A new visual identity and website for Gnist, a youthful consultancy focused on sustainable development in the tourism industry.
Gnist, a dynamic and innovative company, sought to establish a strong visual identity that reflected their youthful and energetic spirit while maintaining a professional appearance.
Goals and objectives
Define Gnist’s identity: Gain a deep understanding of Gnist’s values, goals, and aspirations to effectively capture their essence through design.
Youthful and energizing aesthetic: Create a visual identity that conveys Gnist’s vibrant and dynamic nature.
Professional appearance: Balance the energetic elements with a sense of professionalism to ensure credibility and attract a diverse audience.
Results
The design deliverables for Gnist successfully captured their desired youthful and energizing brand image while maintaining a professional appearance.
Key outcomes include:
Memorable Logo
Gnist is the Norwegian word for spark. The finalised logo symbolises engagement, insight, development and is a flower, spark and an eye neatly combined with the letter G. The logo is unique and instantly recognisable while representing Gnist’s vibrant spirit.
Consistent Brand Identity:
The brand identity system and brand guide established a cohesive visual language. Paired with a boatload of templates in Canva we ensured consistent application across various mediums, including stationery, marketing collateral, and digital platforms.
Engaging Website
The website design showcased Gnist’s services, and values in a visually appealing and user-friendly manner. The immersive experience is sure to leave a lasting impression on visitors and encourage exploration.
Increased Brand Awareness:
The new visual identity helped Gnist stand out in their industry and attract attention from their target audience. The design elements effectively communicated their unique offerings and values, contributing to enhanced brand recognition and customer engagement.
